MARKETING ON THE INTERNET Why a Perth, Australia-based digital marketing agency used its isolation to its advantage. See How You Can Do It, Too!

 

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Perth is one of the world's most isolated large cities. Despite this, creative digital marketers operating from this city manage to distinguish out. It exemplifies the adage, 'It's not what you lack, but what you leverage.'

This book examines how a digital marketing agency situated in Perth takes advantage of this geographical challenge to achieve success. And with these insights, you can transform your business no matter where you are.

1) Acceptance of the local narrative

Perth's isolation is more than just a statistic. It explains how a city can be isolated while still being at the forefront of global issues. In marketing, stories are really important. They build an emotional bond with customers, endearing them to the brand. They last 22 times longer than facts.

Clients of a digital marketing business in Perth can connect to this story of isolation and regard the organization as a resourceful and robust entity that isn't easily persuaded or derailed by common annoyances. Perth-based agencies weave this story into their marketing efforts, gaining millions of hearts.

Given the profusion of mass-produced storylines, customers crave authenticity and individuality. Perth's true story touches a nerve.

2) Take use of your time zone

The time zone in Perth is strategic. Its primary hours of operation are at night in several other major cities across the country. In the digital era, this is a big benefit. Perth agencies operate when most competitors in other time zones do not. This means that there will be less competition and more opportunities.

Consumers have grown to expect support whenever they need it, thanks to the rise of 24/7 customer service. Customers may simply take their business elsewhere if a company's hours of operation are inconvenient. According to a Deloitte survey, 41% of customers believe that slowness and unresponsiveness are the primary indicators of poor customer service.

Time is a valuable asset. So take use of your time zone.

3) Concentrating on digital mastery

The physical distance between Perth and other cities in Australia and on other continents is beneficial. In day-to-day operations, digital tools are crucial. This city's agencies have mastered the use of digital platforms such as Trello, Slack, and Zoom, and hence digital project management and collaboration.

It's crucial to emphasize that their use of digital technologies was not simply a reaction to the pandemic, when many countries imposed mandatory lockdowns, forcing people to work remotely. Perth agencies had already adopted this method long before the outbreak began, giving them an advantage. By the time the rest of the world realized how important these technologies were, Perth-based agencies had already achieved the coveted digital competence.

In today's fast-paced corporate environment, digital expertise is critical.

4) Establishing a global network

They believe that necessity is the mother of invention. Isolation pushes Perth agencies to think creatively. With oceans and deserts separating them from the rest of the world, they use digital space to travel far and wide outside their borders.

Networking is no longer limited by geography in the digital age. International webinars, online conferences, and workshops are available to Perth agencies. Participating in such dynamic forums with world-renowned businesses resulted in significant professional contacts, giving them a competitive advantage.

The world is enormous, to put it mildly. This is not to say that your options are limited. You may virtually cross boundaries and network with industry professionals from all around the world thanks to advances in digital technology. This is also true.